Rome, 18 February 2026 – The European Hotel Managers Association (EHMA) is honoured to announce that its 52nd Annual General Meeting (AGM) will be held in London from 13 to 15 March 2026, under the compelling theme “Transforming Hotel Hospitality for a Thriving Future.”
Building on the momentum and intellectual vitality of recent meetings, the London AGM promises to be a defining moment in EHMA’s ongoing evolution — a moment to reflect, recalibrate and reimagine the future of European luxury hospitality.
A Tradition of Leadership, A Future of Transformation
Founded in Rome in 1974 as a non-profit organisation dedicated to raising management standards within Europe’s luxury hospitality sector, EHMA has evolved into a prestigious network of nearly 500 members across 24 European countries. Representing more than
400 of Europe’s most distinguished hotels, the Association continues to serve as a platform for leadership, knowledge exchange and strategic foresight. For more than half a century, EHMA has championed service excellence, innovation, integrity and collaboration. As our industry faces accelerating technological change, rising sustainability imperatives and evolving guest expectations, the need for thoughtful transformation has never been more urgent.
“As EHMA looks toward the future,” says Panos Almyrantis, President of EHMA, National Delegate for Greece & Cyprus, and Chief Growth & Commercial Officer at Ella Resorts in Athens, “we recognise that transformation is not a disruption to be feared, but a responsibility to be embraced. “Transforming Hotel Hospitality for a Thriving Future” is more than a theme — it is our collective commitment to lead with vision, to innovate with purpose, and to safeguard the enduring human essence at the heart of hospitality.”
Event Website: https://ehma.com/london2026/
For information, please contact:
EHMA Press Office
Gianni Buonsante
Ingenia Direct s.r.l.
Mobile: +393356510124
gianni@ingeniadirect.com
www.ingeniadirect.com/en/