The winner of the award was Maurice Urech, General manager of the hotel Villa Principe Leopoldo, in Lugano, Switzerland. He has held this position since 1995, during which time this splendid hotel has become one of the top ten in Switzerland. Maurice Urech has been elected as one of the 50 best hoteliers worldwide five times throughout his distinguished career. He is also a holder of several other important awards. He has worked in the Hotel Industry for 43 years in numerous countries and his first appointment as General Manager dates back to 1969 at the Hotel Miramonti Majestic in Cortina at the age of 31! He is also very much involved in developing community relations.