The 38th EHMA annual General Meeting was held in St. Petersburg from April 28th to May 1st 2011 at the beautiful Grand Hotel Europe. The Organising Committee, chaired by Yulia Pashkovskaya, offered participants a very exciting programme both in its professional content with high-profile speakers and professional topics, as well as in the prestigious functions and by-programs foreseen. The theme of the conference was "From Crisis to new growth" which came up in the various speeches of the event.
The University day has been organized in collaboration with Ecole Hôtelière de Lausanne and Lausanne Hospitality Consulting with Professors Hilary Murphy and Remi Chadel. During the Educational Day participants had the opportunity to listen to the interventions of keynote speakers such as Paul White, CEO and President of Orient Express Ltd., Kent Nyström, President of HOTREC, Brussels and Professor Gabriele Piccoli, sent by Cornell University, Demian Hodari, Professor of the Ecole Hôtelière de Lausanne, moderator of an intensive and constructive panel discussion.
The extraordinary mixture of business and leisure gave EHMA members the opportunity to meet and to discuss common goals and views, but also to enjoy the outstanding performance of their Russian colleagues in organising this unforgettable event. The sumptuous and outstanding gala evening at the Museum of Ethnography which concluded the conference was also the occasion for the presentation of the "Hotel Manager of the Year" award to the Italian member Francesco Brunetti, Milan Managing Director Starwood Hotels.